Work

Rothman’s launched LR Brand cigarettes to compete in the American heritage market. The task was to create a brand personality from the ground up with guidelines and the brand “story". We created a book titled '‘The Tobacco Tradition”. Limited edition copies were hand delivered to CEO’s of the UKs top retailers.

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Posters...OOH...Print...Social.

Brochures...Quality print...Brand design...Direct...Online.

Brand launch...Integrated...POS...Ambient

Direct response press...Posters...Brand awareness...Direct mail

Print design...Digital OOH...Direct mail...Trade...Digital

Press ads...Posters...Online

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