Some time ago, I landed a job at Ogilvy & Mather Direct, the world's best direct marketing agency, where I learnt how to design mail packs. As direct mail was, and still is, the primary medium for effective fundraising, I have worked on a lot of charity business.

Fold out timeline poster featuring notable events throughout the history of the club.

The Cyclists Touring Club (CTC) has been campaigning for cyclists rights for 138 years and relied entirely on member subscriptions for funding. In celebration of reaching a registered charity status, I designed this commemorative mail pack to encourage members to leave a gift for the club in their wills.

Agency: Bluefrog

A4 engagement device explains how the cycle of teen pregnancy affects the lives of young women and their children

This work is for the YMCA June appeal asks warm supporters to help young single mothers and their children, to give them the best chance to build their lives and give their children the stability they desperately need.

Agency: Bluefrog

The Quick Reaction Appeal asking for support for heroes to rebuild their lives.

Help for Heroes helps provide better facilities for British servicemen and women who have been wounded or injured in the line of duty.
This fundraising pack asks for donations to the Quick Reaction Appeal to support injured servicemen on their return home and help them rebuild their lives.

Agency: Bluefrog

WWF Wildlife Crime Appeal direct mail

Dogs can smell 100,000 better than a human and are very effective in the battle against wildlife crime. For example they can sniff out the tiniest bit of ivory in a 40 foot container. This pack for WWF asks for support to raise funds for training more dogs and educate communities where animals are threatened.

Agency: Bluefrog 

Mirror card hand out/postcard/dm insert for Bite-Back

Bite-Back are a small marine conservation charity who aim to change negative perceptions people have of sharks and ban shark fin soup from restaurants in the UK. I work with the charity pro bono and give them all sorts of ideas to raise income and build a larger fanbase. This multi functional mirror card focusses on the grim statistic that 93 million sharks are killed every year by humans.

Direct client: Bite-Back

WWF Ends of the Earth Appeal direct mail

Another job for Bluefrog. They asked me to work on this pitch for WWF Climate Change Appeal to raise funds for vital research into the habitats of penguins and polar bears that are being affected by melting ice. After showing a lot of ideas, one was chosen and I drew it up for the presentation. And it won.

Agency: Bluefrog

The press ad gets banned and creates more noise than the Goverment bargained for.

Greenpeace wanted to protest against the Government's proposed changes to planning laws that would grant fracking companies to drill under homes without owners consent. A small space press ad asking for support by signing a petition was produced and backed by social media activity to raise funds for the media space.

Agency: Bluefrog